Privacy Policy

Who We Are

Echtra Echtra is a travel editorial and experiences platform. This privacy policy explains how we collect, use and protect personal data when you use our website at echtraechtra.com, submit our contact form, or sign up to our newsletter. We are the data controller for the purposes of applicable data protection law.

Data We Collect

We collect personal data only when you actively provide it, or when it is generated automatically as part of normal website operation. This includes:

• Contact form submissions — your name, email address, the subject you selected and the content of your message.
• Newsletter sign-ups — your email address.
• Usage data — pages visited, time on site, referring URL, browser type and approximate location (country/region level only), collected via analytics software.
• Cookies — small text files placed on your device. See the Cookies section below.

We do not collect payment information directly. Any booking transactions are handled by the operator's own booking system or third-party payment processor.

How We Use Your Data

We use the data we collect for the following purposes:

• To respond to messages submitted via the contact form.
• To send our newsletter to subscribers who have opted in. You can unsubscribe at any time using the link in any newsletter email.
• To understand how our site is used and to improve it, using aggregated and anonymised analytics data.
• To detect and prevent spam, abuse or security incidents.

We will never sell your personal data to third parties. We will never use your data for automated profiling or targeted advertising. We do not share your data with anyone except where required to operate the services described above or where required by law.

Legal Basis for Processing

For contact form and newsletter data, our legal basis is consent — you provide data voluntarily and can withdraw consent at any time. For analytics and security data, our legal basis is legitimate interests in operating and improving a functional, secure website.

Cookies

We use cookies in the following categories:

• Essential cookies — required for the site to function correctly. These cannot be disabled.
• Analytics cookies — used to understand aggregate traffic patterns. No personal identifiers are stored. You can opt out of analytics by enabling Do Not Track in your browser or by using a browser extension.

We do not use advertising cookies, retargeting cookies or any tracking that follows you across other websites.

Third-Party Services

Our website makes use of the following third-party services, each with their own privacy policies:

• Google Fonts — used to load typefaces. Google may log the request. See Google's privacy policy.
• Bunny CDN / Bunny.net — used to deliver embedded video content. See Bunny.net's privacy policy.

We do not embed content from social media platforms (Facebook, Instagram, X/Twitter, TikTok) and we do not use social login or social sharing buttons that track users.

Data Retention

Contact form messages are retained for as long as necessary to respond and for a reasonable period thereafter in case of follow-up. Newsletter subscriber email addresses are retained until you unsubscribe. Analytics data is retained in aggregated, anonymised form indefinitely; raw log data is not retained beyond 90 days.

Your Rights

Under applicable data protection law you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data where we have no ongoing legitimate reason to retain it.
• Object to or restrict our processing of your data.
• Withdraw consent at any time, without affecting the lawfulness of prior processing.
• Lodge a complaint with your national data protection authority.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

Contact

If you have any questions about this privacy policy or about how we handle your data, please use our contact form and select General Enquiry as the subject.

We may update this policy from time to time. The date at the top of this page reflects when the policy was last revised. Continued use of the site after a revision constitutes acceptance of the updated policy.