Gibson Garage – The Ultimate Guitar Experience Comes to London

Credit: Gibson

Gibson Garage London: A Mecca for Music Lovers in the Heart of the Capital

For music enthusiasts and guitar aficionados alike, a pilgrimage to the Gibson Garage London promises an unparalleled experience that celebrates the rich heritage of craftsmanship and innovation that has made Gibson synonymous with music culture across generations and genres.

Nestled in the historic heart of London at 61-62 Eastcastle St, just off Oxford Street, this groundbreaking flagship store stands as a beacon for all things Gibson. Spanning 4,000 square feet of immersive retail space, the Gibson Garage London invites visitors to embark on a journey through the brand’s 130-year music history, exploring its profound impact on the world of sound.

Step inside, and you’ll find yourself surrounded by an awe-inspiring collection of more than 300 electric and acoustic guitars from the esteemed brands of Gibson, Gibson Custom, Gibson Acoustic, Epiphone, and Kramer. Here, music lovers can indulge in the ultimate guitar experience – plugging in and playing these iconic instruments, exploring the entire collection of Maestro pedals, and losing themselves in a massive display of exclusive Gibson apparel, gifts, lifestyle items, gear, and accessories.

For those seeking a truly personalised experience, the Gibson Garage London offers a unique opportunity: the chance to design a one-of-a-kind Made-to-Measure guitar within the hallowed confines of the Gibson Custom Shop Murphy Lab. Enthusiasts can select a unique guitar top from the wall and craft their dream instrument, tailoring every spec to their exacting preferences.

The Garage features a dedicated Acoustic guitar room, boasting one of the largest displays of Gibson Acoustic guitars in the UK. Additionally, visitors can explore expansive areas showcasing Epiphone electric, acoustic, and bass guitars, as well as the biggest display of Kramer guitars in the country.

Beyond its expansive retail offerings, the Gibson Garage London promises a wealth of uniquely British cultural discoveries around every corner and level. Music fans can immerse themselves in regular live performances, artist showcases and signings, and panel discussions from musicians and artists, all taking place on the state-of-the-art stage located on the lower level of the Garage.

“On February 24, we celebrated the opening of the Gibson Garage London, marking an important milestone in our 130 years of history since Orville Gibson started making instruments. The London Garage opening events, the artists that joined us, and most importantly the local and global teams working together to make it happen are evidence that we are setting conditions for the best years of Gibson to be ahead of us.”

Nat Zilkha, Mark Agnesi and Cesar Gueikian of Gibson with Jimmy Page, Sir Brian May and Tony Iommi ©Dave Hogan
Nat Zilkha, Mark Agnesi and Cesar Gueikian of Gibson with Jimmy Page, Sir Brian May and Tony Iommi ©Dave Hogan

The venue’s grand opening last month was a star-studded affair, with music icons such as Jimmy Page, Tony Iommi, Sir Brian May, James Bay, and Rosie Frater-Taylor gracing the event. Highlights included a special “In Conversation” event with legendary guitarist Jimmy Page and live music performances on the Gibson Garage London stage.

On opening day, February 24, music fans lined up around the block from the small hours, eager to be among the first to experience this musical mecca. The limited-edition Gibson Noel Gallagher ’78 Les Paul Custom hand-signed guitars sold out within the first 30 minutes, with all profits from these sales benefiting the Teenage Cancer Trust.

The opening celebrations extended over a month-long series of events within London’s music community, culminating in a packed crowd on opening day that included performances by Richie Faulkner of Judas Priest, The Blackout, Tyler Childers Band, and Gibson Generation Group artist Charlie Churchill.

Whether you’re a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage London stands as a must-visit destination – a place where the past, present, and future of music converge in a celebration of craftsmanship, artistry, and cultural impact.

The Gibson Garage London promises uniquely British cultural discoveries around every corner and level, from regular live performances, artist showcases and signings, and panel discussions from musicians and artists on its state-of-the-art stage, to the bi-annual revolving Gibson Gallery wall, which debuts with an exclusive collection from legendary music photographer Gered Mankowitz who has photographed The Rolling Stones, Jimi Hendrix, PP Arnold, Kate Bush, Elton John, The Jam, Eurythmics, and Oasis throughout his 50-year career.

The Gibson Garage London is located at 61-62 Eastcastle St, London, UK (one block from Oxford Street) and is open daily Monday-Saturday from 10:00-7:00 pm and from 12:00-6:00 pm on Sunday. For the latest news and updates on the Gibson Garage London, follow @GibsonGuitarUK on Instagram, or visit

Credit: Gibson
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