The World’s Most Instagrammable Museums
If you’re a culture lover who also enjoys curating the perfect feed, a new study from influencer platform Heepsy has revealed the museums that shine brightest on Instagram. By combining two key metrics—annual visitors and Instagram hashtags—the researchers created an “Instagrammability Score” (1–100) to rank the planet’s most photogenic cultural destinations.
Museums worldwide now welcome over 850 million visitors each year, proving that cultural tourism is one of the fastest-growing corners of the travel industry. Here are the top ten spots where art, history, and social media meet.
1. Vatican Museums – Vatican City
Score: 100 | Visitors: 6.8M | Hashtags: 930K
Topping the list is the Vatican Museums, home to the Sistine Chapel and a treasure trove of Renaissance masterpieces. With nearly a million hashtags, this is where culture meets spiritual grandeur.
2. Louvre Museum – Paris
Score: 96 | Visitors: 47.5M | Hashtags: 53M+
The Louvre isn’t just the most visited museum on Earth—it dominates Instagram too, with over 53 million hashtags, dwarfing the competition.
3. Rijksmuseum – Amsterdam
Score: 94 | Visitors: 69.7M | Hashtags: 5.39M
Amsterdam’s Rijksmuseum blends Golden Age art and striking architecture, drawing massive crowds and millions of posts.
4. Centre Pompidou – Paris
Score: 92 | Visitors: 47.5M | Hashtags: 5.41M
With its bold design and cutting-edge exhibitions, the Pompidou is slightly more hashtagged than the Rijksmuseum—proof that modern art fans love to share.
5. Van Gogh Museum – Amsterdam
Score: 90 | Visitors: 69.7M | Hashtags: 3.41M
Van Gogh’s vivid works remain irresistible to visitors and Instagrammers alike, making this museum one of Amsterdam’s most photographed landmarks.
6. Musée d’Orsay – Paris
Score: 88 | Visitors: 47.5M | Hashtags: 4.72M
Housed in a Beaux-Arts railway station, the Musée d’Orsay’s French masterpieces (1848–1914) earn millions of posts, keeping Paris firmly in the lead for museum lovers.
7. Kunsthistorisches Museum – Vienna
Score: 86 | Visitors: 728K | Hashtags: 1.02M
Vienna’s art history museum impresses visitors with imperial collections and elegant galleries—its million hashtags show how well that splendor translates online.
8. Fondation Louis Vuitton – Paris
Score: 84 | Visitors: 47.5M | Hashtags: 3.02M
Frank Gehry’s futuristic building is a work of art itself, adding yet another Parisian entry to the list.
9. National Palace Museum – Taipei
Score: 82 | Visitors: 7.8M | Hashtags: 455K
One of Asia’s most important cultural institutions, Taipei’s National Palace Museum blends ancient treasures with modern sharing culture.
10. National Gallery Singapore – Singapore
Score: 80 | Visitors: 16.5M | Hashtags: 800K
Rounding out the top ten, Singapore’s National Gallery brings Southeast Asian art to an ever-growing online audience.
“Social media has fundamentally transformed how people discover and experience cultural destinations,” notes Tabi Vicuña, Founder of Heepsy. “Museums have become experiential spaces where visitors want to create and share visual stories.”
For the complete data and methodology, visit Heepsy.
